MEC-TAI-MAKING OF
THE PROCESS AND MAKING OF “THE RED TOWER” - DESIGN BY MECANOO ARCHITECTS
We were approached by Mecanoo to create some visuals for a tower in Taiwan. The project is already in an advanced stage of design and they already had many images produced in-house but they wanted a fresh vision to showcase the project in a different way and to have an external point of view. They didn’t really know what they wanted or even the precise number of images so they asked us to look for different points of view so they could send a photographer to take then photos for the point of views they would pick. Usually our strategy when we receive a new project is to take the 3d and to look for the best points of view, we search and try to find to most interesting views and usually we send a big batch of first raw renders. This opens up the conversation with the architects and from that point we can move forward with a more precise vision. The following images are the first previews. We are usually limited by time so in this first round we try to look for the best cameras without going too much into detail. The key thing here is that if it looks exceptional in a low quality raw render it will for sure look good later! At this point we just wanted to see which cameras looked good and if we should make them day or night. Then later on we’ll try to find the best light, camera frame, etc… With this first round we studied the sun position and determined a precise time frame that would be the most “photogenic” for the building. This way the photographer could take the photos at that specific time and he would go back later in the day for dusk shots.
After receiving the site photos from the photographer, out of the 65 photos received we hand-picked a few we thought would work out best and quickly matched the building to see if it would work. We had a few conversations with the architect to see which would be the best points of view and these are a few of the tests.
For this project the process was particularly different because we were working with the photographer and we were sure that if we have a great background photo then the images will look amazing.
